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Cooperative Advertising Conditions.

 

1. All cooperative advertising action should be agreed upon in advance with Lemax marketing department (marketing manager) verbally or in writing.  

2. Recovery of advertising expenses is made after carrying advertising out in followup of business year, no later than the date, specified in the warranty letter.           

3. Lemax recovery of advertising expenses cannot exceed 50% of the total cost of advertising action.  

4. Advertizing materials should contain information only on Lemax Products.

5. Recovery of expenses is performed with the Products.

6. It is necessary to provide appropriate report documents to cover expenses.

Procedure of Cooperative Advertising.

 

 

1.   After having received an official letter with the offer for joint promotion, Lemax assess the effectiveness of the required investment, checks the required amount and discusses media plan within ten business days.

2.   Lemax sends the letter of assurance confirming the liability to cover partial expenses for joint promotion.

3.   Recovery of expenses is performed in the event of strict observance of the above terms upon the invoice received by Lemax.

The List of Report Documents.

To cover expenses for the marketing activities approved and executed, it is necessary to provide the following report documents.

 

 

1.   Print media:

     - copy of invoice for payment;

     - copy of invoice and acceptance act for services rendered;

     - sample of printed publication with the module for each publication.

 2. Radio и TV:

     - copy of invoice for payment;

     - copy of invoice and acceptance act for services rendered;

     - recorded sample of advertisement;

     - broadcast report on commercial videos.

3. Position Media Advertising:

     - copy of invoice for payment;

     - copy of invoice and acceptance act for services rendered;

     - not less than three photos of each advertising structure

(billboard advertising, banners etc.) indicating outdoor site.

4. Exhibitions:

     - copy of invoice for payment;

     - copy of invoice and acceptance act for services rendered;

     - not less than five photos of the stand and exposed Lemax equipment.

5. Seminars and Conferences:

     - copy of invoice for payment;

     - copy of invoice and acceptance act for services rendered;

     - detailed list of seminar attendees;

     - seminar analysis report prepared in any form.

6. The type of report documents for any other events is specified depending on individual cases.

 

 All the report documents, as well as the invoice in the name of Lemax company, are to be provided not later than December 20 of the business year, unless otherwise provided in the letter of assurance.